Head is committed to the R&D, production and sales of water-soluble polymer compounds, the main products are non-ionic cellulose ethers, which can provide the market with nearly 100 varieties of cellulose ether products including Hydroxypropyl Methyl Cellulose (HPMC), Hydroxyethyl Methyl Cellulose (HEMC), Ethyl Cellulose (EC), Hydroxyethyl Cellulose (HEC) and so on. 

In August 2023,Shandong Head's board of directors reviewed and approved the equity acquisition proposal of Shandong Zhongfu Zhiwei New Materials Co., Ltd., and changed its name to Zhongfu Head, in order to improve the strength of Head's R&D, production, sales and service of hydroxyethyl cellulose (HEC), marking the in-depth advancement of Head Group's integration strategy in terms of horizontal expansion.Now,the total output of non-ionic cellulose ether will reach to 85,000 tons/year, which will further enhance and consolidate the dominant position of Head Group in the field of global cellulose ethers and their derivatives.